Alfred Holdings

Powering The Future Of Consumer Innovation In
The GCC

One Bold Venture At A Time

Learn About Our Vision
Alfred Holdings Vision

ABOUT US

Alfred Holdings is more than just an investment group. We are a launchpad for visionary ideas that will shape how the GCC lives, moves, transacts and thrives.

From our home in the UAE, we are building a new generation of consumer businesses that are digital at their core, regionally relevant, and trusted by millions.

With the success of InsuranceMarket.ae as our foundation, we combine capital, capability and credibility to transform high-potential ventures into category-defining platforms. We do not just invest in ideas. We help build enduring businesses.

Alfred Holdings Legacy BackgroundAlfred Holdings Legacy

OUR VISION

Built On Trust. Engineered For Scale. Obsessed With Impact.

Alfred Holdings was born from the belief that consumer businesses in the GCC are just getting started. We saw it firsthand with InsuranceMarket.ae, a homegrown venture that became a household name.

Today, we are taking that same mindset to build across new sectors. Financial services. Lifestyle. Experiences. Commerce. Wherever there is friction, we see opportunity. Every venture we back is guided by three simple principles:

We support businesses that make life simpler, easier and more rewarding.

Consumer first always

We support businesses that make life simpler, easier and more rewarding.

We design platforms that can grow fast and far across borders, categories and technologies.

Engineered for scale

We design platforms that can grow fast and far across borders, categories and technologies.

We align with the GCC's vision for innovation, diversification and digital leadership.

Rooted in the region

We align with the GCC's vision for innovation, diversification and digital leadership.

WHAT WE BUILD

An Ecosystem Of Trusted Consumer Platforms

We do not build companies in silos. We build a connected ecosystem of brands that consumers know, trust and love.

InsuranceMarket.ae

InsuranceMarket.ae

The UAE’s largest digital insurance platform. Over 200,000 policyholders. Nearly three decades of trust. 4.8 stars from more than 25,000 verified reviews.

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InsuranceMarket.ae
myAlfred.com

myAlfred.com

A lifestyle and savings platform designed to reward everyday choices across dining, wellness, shopping and entertainment.

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myAlfred.com
Coming Soon

Coming Soon

The next wave is already in motion. New verticals. New ideas. Same ambition.

Coming Soon

A Message From Our Founder

Avinash Babur - Founder and Chairman

“We launched InsuranceMarket.ae with one goal: simplifying insurance for everyone. We did that, and then some more. But we knew that was just the beginning.

With Alfred Holdings, we are taking that same hunger, that same clarity of purpose, and building across the entire consumer stack. The GCC is at the center of global transformation and we are here to help shape what comes next.”

- Avinash Babur, Founder and Chairman, Alfred Holdings
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Why Alfred Holdings

We do not chase vanity metrics. We build businesses that people return to again and again. Our brands stand for clarity, simplicity and service.

Brands That Win Trust, Not Just Clicks

We do not chase vanity metrics. We build businesses that people return to again and again. Our brands stand for clarity, simplicity and service.

Our platforms are built entirely in-house. That means speed, security and a relentless focus on customer experience. From real-time personalization to intelligent automation, it is all ours.

Technology That Is Proprietary, Not Pieced Together

Our platforms are built entirely in-house. That means speed, security and a relentless focus on customer experience. From real-time personalization to intelligent automation, it is all ours.

Digital first does not mean impersonal. Our platforms are backed by passionate experts who deliver real human support that is fast, friendly and always on brand.

Real Service. At Scale. At Speed.

Digital first does not mean impersonal. Our platforms are backed by passionate experts who deliver real human support that is fast, friendly and always on brand.

We are not just service providers. We are ecosystem enablers. We help our partners grow faster, acquire smarter and retain longer with some of the lowest CACs in the region.

Partners In Progress

We are not just service providers. We are ecosystem enablers. We help our partners grow faster, acquire smarter and retain longer with some of the lowest CACs in the region.

Alfred: More Than A Mascot

He started as a friendly face for insurance. Now, Alfred is a cultural icon, loved by millions, seen everywhere and central to everything we do.

Alfred is a symbol of our promise: simple, reliable and unforgettable.

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Ubiquitous outdoor presence across Dubai

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14 years on radio with a jingle that has become part of the UAE's soundtrack

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Naming partner of the InsuranceMarket Metro Station on Sheikh Zayed Road

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Dominant in Google Search and awarded Superbrands 2025 status

Alfred mascot

Build With Us Decorative element

If you are building a high-potential venture, looking for strategic capital or want to partner with one of the region's most trusted digital groups, let's talk.

Because at Alfred Holdings, we are not just betting on the future. We are building it.

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Location
United Arab Emirates
Alfred mascot
Alfred Holdings

GCC Growth Leader

Alfred Holdings is a UAE-based investment group behind InsuranceMarket.ae and more. We build trust-driven ventures across the GCC.

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